Mobilization to international Ambient Assisted Living program in Oslo Medtech, and introduction to markets in North East Asia, with a focus on South Korea
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Launch of new program
20. March 2012

The need for Ambient Assisted Living Technology and solutions are estimated to be enormous world wide. South Korea and Japan are examples of this, and are evaluated to have the fastest growing aging population in the world (see statistics on page 3). This represents a fast growing and interesting market for Norwegian companies that are developing Ambient Assisted Living products and solutions.
 

 Links to presentations below

Program:

08:00 Registration, networking and coffee

08:30 Welcome by Kathrine Myhre, CEO Oslo Medtech

08:40 The market needs in Norway for Ambient Assisted Living solutions – examples:
The needs at Åsgårdstrand and Borre Elderly home – presentation of project “Åsgårdstrand Helse, trygghet og økt livskvalitet” By Vibeke Kristiansen, Head of Unit, Åsgårdstrand and Borre Elderly home

09:10 The market needs for u-Health and Ambient Assisted Living products and solutions in North East Asia – with a focus on South Korea
Changan Choi, Senior Market Adviser, Innovation Norway, Seoul
Questions and answers

09:35 Market possibilities and collaborative opportunities within u-Health and Ambient Assisted Living in Norway and internationally – examples and reflections:
Example 1: Lyse AS, by Dagfinn Waage, Head of Innovation, Lyse Energi AS
Example 2: Impressions and examples of uHealth research and development on the way to the South Korean health care consumers by Professor Anne Moen, Institute of Health and Society, Faculty of Medicine, University of Oslo
Questions and answers

10:35 Break

10:55 How to reach the North East Asian Market? Step-by-Step program for Norwegian u-Health and Ambient Assisted Living companies
Bjørn Bjørnsen, Director Innovation Norway Seoul/Commercial Counselor
Questions and answers

11:10 Introduction of new Service Packages for companies that want to explore foreign markets
Per Herseth, Senior Advisor, Innovation Norway/London
Questions & Discussion

11:30 What does it take to reach the North East Asian Market – and how can Innovation Norway and Oslo Medtech help? Can we ease the market penetration by cooperation and forming consortiums and forming a step-by-step program? What are the information needs? Etc
Discussion, Questions and answers
By Geir Jacobsen, Senior Adviser, Green ICT and eHealth, Innovation Norway – and Kathrine Myhre, CEO Oslo Medtech

12:00 Lunch, networking and One 2 one meetings with representatives from Innovation Norway
- Geir Jacobsen, Senior Adviser, Green ICT and eHealth, Innovation Norway
- Bjørn Bjørnsen, Director Innovation Norway Seoul/Commercial Counselor
- Changan Choi, Senior Market Adviser, Innovation Norway Seoul